Bridging the Gap: How Social Economics Shapes Inclusive Digital Experiences
(2-minute read)Article summary: This articles breaks down what needs to be considered when designing and developing digital experiences that take into account the social economics of what and how your experience is delivered.
- I have been designing digital for years - mobile apps, websites, immersive experiences, gesture, and voice driven experiences, mixed & extended reality applications and smart walls/tables. And as someone who self-described working intersection of business, creativity, technology, and social economics I want to dig into the social economics part of the equation. It plays a crucial role in designing and developing digital experiences for consumers in a few key ways.
- Accessibility and Inclusion:
- Digital Divide: Consider the gap in access to technology and the internet. Developing experiences that work on older devices or with limited data plans ensures broader participation.
- Digital Literacy: Not everyone has the same level of comfort with technology. Provide clear instructions, intuitive interfaces, and multiple access points (mobile app, website) to cater to varying skillsets.
- Digital Compliance: Is your experience friendly to all? Is it an ADA compliant one? ADA compliance in the digital world means ensuring your website, app, or any online platform is accessible to people with disabilities. This includes things like screen reader compatibility, clear captions for videos, and good color contrast for visually impaired users. By following accessibility guidelines, you avoid discrimination and reach a wider audience.
- Transparency and Trust:
- Data Privacy: Be upfront about how user data is collected, used, and protected. Offer clear opt-in/opt-out options for data sharing and personalization.
- Algorithmic Bias: Be aware of potential biases in algorithms that might recommend certain products or content over others. This also means being sensitive to voice and assuring your tone, and delivery of content is inclusive to all. Strive for fairness and inclusivity in the design.
- Community and Collaboration:
- Social Interaction: People crave connection. Integrate features that foster interaction and community building, like user reviews, forums, or social media integration.
- Collaborative Consumption: Consider features that enable users to share resources or co-create content, promoting a sense of shared value.
- Community and Collaboration:
- Ethical Sourcing: Be mindful of the environmental and social impact of the technology used to create the digital experience.
- Responsible Advertising: Promote ethical and sustainable products and services through targeted advertising or partnerships with conscious brands.
By understanding these social and economic factors, you can design digital experiences that are not just engaging but also equitable, transparent, and contribute to a positive and memorable digital experience.
About the Author
David is a U.S.-based creative marketing executive that defines and delivers DM & XM experiences that capture the moment, breathes life into the brand, connects people, and bridges technology, data, and behavioral economics to go well beyond "If you build it, they will come." He has created live brand experiences for Microsoft, Cisco, T-Mobile, Whirlpool, and the NHL.