x/Magazine
Innovative Marketing Strategy, Emerging Trends & Creative Leadership
The Evolution of SEO and SERP in the Age of AI-Assisted Search.
AI search is completely reshaping SEO as we know it. It now delivers conversational answers and AI summaries, pushing brands to focus on quality content over keyword tricks. Winners? Authoritative sources with expertise. Losers? Content farms and low-value sites. But what does this mean for Users?
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Recent Articles
The Power of Small.
I’m seeing a fascinating reversal of traditional SMB branding wisdom. I stepped into the world of start-up and SMB after time spent working with F500 brands. Historically, small businesses have tried to appear larger and more corporate to compete with…
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Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
Brands love UGC in experiential marketing because it feels real (think: trust boost!), gets people talking (hello, reach!), saves them…
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How Brands Can Make a Big Impact with a Small Space.
Most would think limited resources and a smaller reach can hinder a brand’s ability to connect with its target audience effectively with an experiential marketing activation. Other brands may embrace a…
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Bridging the Gap: How Social Economics Shapes Inclusive Digital Experiences
I want to dig into the social economics part of the equation. It plays a crucial role in designing and developing digital experiences for consumers in a few key ways…
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Featured Case Studies
Building a Planet-Friendly Brand with Measurable Impact
GUUD Products emerged from a clear vision: to offer consumers affordable and appealing alternatives to non-sustainable single-use…
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Providing a Marketing Makeover
Los Angeles. LA is a very saturated market and dominated by upscale franchises. They needed to elevate their online presence to…
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Crafting a New Digital Future
Craft Contemporary Museum, a renowned institution dedicated to celebrating the transformative power of craft, sought to bridge the gap between traditional tactile experiences and the…
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Big little moves for TILT88
My portfolio boasts campaigns, launches, and solutions for Fortune 500 but occasionally I take on projects that allow me to work small, be creative, work in a different industry vertical, try new things, and…
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Giving a Corporation Center the James Bond MI-6 Treatment
I had the honor of leading the effort for cinematics for the 2009 video game title, James Bond; Quantum of Solace (QoS). It included Daniel Craig’s gritty reboot of the franchise in…