x/Magazine
Creative strategies, trends, and thought leadership.
Your Digital Property's Secret Superpower for Accessibility and Success.
By embracing universal design principles, businesses create digital spaces that welcome everyone, regardless of ability, ultimately driving better ...
Speak Up: The Rise of Audio Operating Systems Powered by NLP
NLP is on the cusp of ushering new modes of interaction between people and computers...
Bridging the Gap:
How Social Economics Shapes Inclusive...
What needs to be considered when designing digital experiences that take into account the social....
Eco-Friendly & Impactful: Reimagine Your Marketing Events.
Exploring the ways event marketers can lighten the carbon footprint of events and experiential...
Boost Engagement & Authenticity: The Power of UGC in Experiential
Exploring the benefits, reach, and impact when embracing user generated content (UGC) for....
More Articles
Crafting Authenticity: The Playbook for Powerful Storytelling by Brand Ambassadors
Ditch the generic tactics and invest in a tailored playbook. It's the secret weapon that can turn your influencer marketing into a... //READ MORE
2024: Embracing the Experience Economy
2024 provides five unique opportunities for brands looking to explore experiential marketing.... //READ MORE
How Brands Can Make a Big Impact with a Small Space.
While small brands face challenges in engaging their audience with a limited footprint, a combinati... //READ MORE
Beyond the Click:
The Multisensory Future for Digital Marketing
Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can... //READ MORE
Rethinking the Way We Implement Hyper-personalization.
We crave the comfort of familiar content online, but echo chambers stifle curiosity. Can we weave serendipity back into the digital experience, surprising us with... //READ MORE
The Art and Science of an Experiential Marketing Creative Brief.
A well-crafted creative brief is the backbone that informs and inspires... //READ MORE
Bridging the Gap in Hybrid Workspaces with Mixed Reality
The rise of hybrid work has brought new challenges to collaboration and communication, especially for teams spread across different locations.. //READ MORE
How do you Measure Success for Your Experiential Marketing Campaigns?
I have been challenged with this question and it is a valid one, especially for brands dipping their toes... //READ MORE
Three Tech Trends Experiential Marketers will be Watching in 2024.
Artificial intelligence (AI), Web 3.0, and mixed reality technologies are poised to revolutionize the... //READ MORE
Three Ways Brands Can Create Hyper-personalized Experiences Using AI.
As brands adopt innovations such as AI-driven chatbots and recommendation engines, there exist captivating opportunities to leverage artificial intelligence (AI) layers for... //READ MORE
Breathing Life into Brands.
See all the ways we've brought a brand's message to life, encouraged engagement, and created a splash.
David Chartier
Senior Marketing Executive, & Creative Technologist
David is a U.S.-based creative marketing executive that defines and delivers experiences that capture the moment, breathes life into the brand, connects people, and bridges technology, data, and behavioral economics to go well beyond "If you build it, they will come." He has created live brand experiences for Microsoft, Cisco, T-Mobile, Whirlpool, and the NHL.