Advancing the brand narrative.
Brand participation in social media has profoundly reshaped marketing. Done right, it allows direct engagement with a diverse, global audience, fostering authenticity and trust. Brands can harness user-generated content and real-time feedback to adapt and innovate, while social media offers a dynamic stage for storytelling, creating lasting impressions and customer loyalty.
Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
Exploring the benefits, reach, and impact when embracing user generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when...
Social media by the numbers.
What's truly profound about social media is how it has woven itself into the fabric of daily life. It has become a virtual main street where people gather to share their joys, sorrows, and ideas, shaping public discourse, and giving voice to individuals and causes that might have otherwise gone unheard. [SOURCE: Forbes Business 2023]
77%
Brands use social media to reach customers.
90%
Percent of people who follow at least one brand.
76%
Percent of people who've purchased something on social media.
Instagram.
THIS INSTAGRAM ACCOUNT IS TEMPORARY UNAVAILABLE