Featured Article: The Art and Science of an Experiential Brief.
Why do a brief, anyway? Not everybody has time. Some people don't see the value. Crafting a compelling experiential marketing program necessitates more than just creativity; it requires a meticulous and well-structured creative brief. This foundational document...
Anthology of Digital Launches
Years of experience designing, developing, and deploying digital solutions for web, mobile, tablet, custom applications for smart surfaces (i.e. tables, walls, etc.), immersive theaters, extended and virtual reality.