Having worked on various prototypes, custom (adhoc), enterprise products/platforms, and websites over the years I have played different roles; Product Strategist (PS) or Creative Executive (CE) that defines, pitches, develops and delivers, Program Manager (PM), UX Designer (UX), and UI Designer (UI).
This list includes large live event websites with pre-event/event/post event states, mobile applications, AR/VR/MX/XR applications, smart surfaces (i.e. walls, tables, etc.), videogames, media production (video, photo, animation, motion graphics, script development, and copywriting) and other custom applications deployed over the past several years.
//2025 Projects
Leonardo DRS touchscreen application (CE, UX, UI)
BAE Systems touchscreen application (CE, UX, UI)
Immersicom Website, Content Strategy & Writing (CE, PS, UX, UI)
opXR Meta Quest 3 enterprise application (CE, PS, UX, UI)
ZenhausBnB Website, Content Strategy, Marketing, SEO (CE, PS, UX, UI)
//2024 Projects
project sondAR, Mobile AR web application and promotional website (CE, PS, UX, UI)
TILT88 Website (UX, UI, PM)
Sweeterman Guides Website (UX, UI, PM)
Willow Care Consulting Website (CE, UX, UI, PM)
E-Series Consulting Website (CE, UX, UI, PM)
//2023 Projects
Genentech Lupus Nephritis VR Application, Oculus Rift (CE)
Magic Leap, LEARN XR/MR Prototype (CE, PM, PS, UX)
Deloitte Digital Hux VR App HoloLens (CE, CS, UX)
T-Mobile “Magic Mirror’ Mixed Reality custom application (CE, PM, UX, UI) *Award Winner
T-Mobile MeetUp Mobile App (Android/iOS) (CE, UX) *Award Winner
T-Mobile Puzzle master Robot App (CE, UX)
Florida Power and Light, PD-ROC Smart Wall Dashboards, Smart Glass application (CE, UX, UI)
Army, Program Executive Office (PEO) Soldier website (CE, PS, PM, UX, UI)
Virtual Experience & Engagement Platform web 3.0/live stream/demos (PS, PM, CE, UX, UI) Deployed 102 instances of this live event web platform in 20 mos., for major brands. Here is a sample:
Booz Allen Hamilton web 3.0 Virtual Innovation Center
Whirlpool Virtual Keynote Series | web 3.0
Whirlpool IBS – North America | web 3.0 + live stream
Mastercraft Virtual Showroom Experience | web 3.0
Amgen Virtual Experience | web 3.0
AstraZeneca Virtual Experience *Award Winner
Tezspire/AstraZeneca Virtual Experience
Boehringer Ingelheim Virtual Experience | web 3.0
United Health Group Virtual Experience | web 3.0
Cummins Virtual Events Platform | web 3.0 + live stream
Arcadia Pharma Virtual Experience | web 3.0
Exelixis Med Affairs Virtual Experience | web 3.0 *Award Winner
//Older Projects
Nitto VR Experience (CE, PS, PM, UX, UI)
Rodan+Field Virtual Convention web/live stream, pre-event (registration and general engagement), event, and post event states (CE, PS, PM)
Casa Cisco Rio Olympics Experience w/touch table, touchscreen, iPad App, AR activation, event web and mobile solution (registration, pre-event, event, and post-event), live data streaming of key event metrics (CE, Strategist)
Cisco GSX Expo Experience touch table, touchscreens, connected concert, mobile event app, website (pre-event registration, event, and post event) (CE, Strategist)
Exelixis Medical Affairs Pipeline App iPad App (CE, PS, PM)
Facebook Smart Space with a smart table, dynamic displays, digital signage suing touch, gesture, proximity (CE, Strategist, UX, UI)
Emirates Airlines VIP iPad App (CE)
Boeing V22 Touchscreen App (CE, PS, PM, UX, UI)
Boeing JRaDs Touchscreen App (CE, PS, PM, UX, UI)
Sikorsky touchscreen application (CE)
Pratt and Whitney PW800 touchscreen app (CE, PM, UX, UI)
Pratt and Whitney MRO Program touchscreen app (CE, PM, UX, UI)
ExxonMobil touchscreen and iPad app (CE, PM, UX, UI) *Award Winner
ExxonMobil Chemical touchscreen and iPad app (CE, PM, UX, UI)
ExxonMobil LNG Value Chain touchscreen and iPad app (CE, PM, UX, UI) *Award Winner
PAC-12 touchscreen app (CE, PM, UX, UI)
St. Jude Medical touchscreen app (CE, PM, UX, UI)
Edwards Lifesciences touch table app (CE, PM, UX, UI)
SoCal Edison Smart Glass System (CE, PM, UX, UI)
GE Healthcare touchscreen app (CE, PM, UX, UI)
GE Healthcare interactive signage (CE, PM, UX, UI)
GE Healthcare iPad app (CE, PM, UX, UI)
Seattle Genetics touchscreen and iPad app (CE, PM, UX, UI)
Biogen Idec Fasenra touchscreen app (CE, PM, UX, UI) *Award Winner
Biogen Idec Avonex (CE, PM, UX, UI)
Biogen Idec GSP Platform (CE, PM, UX, UI)
Biogen Idec Medical Affairs Platform (CE, PM, UX, UI)
Amgen Oncology Medical Affairs Platform (CE, PM, UX, UI)
Intel touchscreen app (CE, PM, UX, UI)
Toshiba touchscreen application (CE, PM, UX, UI)
Toshiba touch-wall and iPad app (CE, PM, UX, UI)
Toshiba smart table (CE, PM, UX, UI)
Genie touchscreen and iPad app (CE, PM, UX, UI)
HTC Customer Experience iPad app (CE, PM, UX, UI)
Raytheon CODE Cybersecurity Center with a smart table (CE)
Electronic Arts Origin Website (CE)
Sci-Fy Channel Website (UX, PS, PM, UI)
Discovery Channel, Cannon Challenge II Mobile & iPad Game (CE, UX, UI)
//Video Game Design and Development (Treyarch)
James Bond; Quantum of Solace Videogame Interactive Brawl
Spider-Man III Videogame (UI)
Ultimate Spider-Man Videogame (UI, Cinematics)
About
the author
David is a U.S.-based creative marketing executive that defines and delivers DM & XM experiences that capture the moment, breathes life into the brand, connects people, and bridges technology, data, and behavioral economics to go well beyond “If you build it, they will come.” He has created live brand experiences for Microsoft, Cisco, T-Mobile, Whirlpool, and the NHL.
