Senior Director Brand, Marketing & Experience
Driving innovative solutions at the intersection of business, creativity, technology, and social economics.
LEADERSHIP SUMMARY
A hands-on executive marketer creating memorable, connected marketing-heavy moments for Fortune 500 brands, SMBs, and start-ups across various industry verticals
SKILLS
- Cross-functional leadership with a track record of collaborating effectively across teams, agencies, clients, and stakeholders
- Career built on attracting clients, boosting revenue, and scaling businesses through tailored creative marketing strategies
- High acumen across various tactics, channels, and disciplines of cross-channel marketing for start-ups and F500 brands.
- Experiences across digital advertising, brand marketing, influencer marketing, paid, creative & content development, measurement, programmatic media, performance marketing, and the broader landscape of AdTech and MarTech solutions.
- Senior Business Advisor
- Out of Office, Denver, CO
- 2023-Present
- Tech Innovation: Develop reporting architecture, online UX information architecture, customer journey, and AI integration for a self-serve online XM S&P solution for agencies and brands. Manage & mentor a team of four.
- Business Strategy: Owned customer market analysis, trend analysis, scaled digital strategy, and identified advantageous pricing models for sustained growth for the company.
- Clients: Blenders Sunglasses, Crocs.
- Senior Marketing Consultant – Strategy, Creative, Events, and Technology, U.S. GTM
- Faraday Future, Gardena, CA / Shanghai, CN
- 2021-2023
- Creative Leadership: Defined scalable GTM strategies, managed global social media, and led a $650k production for an international launch event. Managed RFI/RFPs and day-to-day production for external vendors and agencies.
- Global Social Media Lead: Achieved a 39% increase in website traffic and a 52% increase in engagement through a robust influencer and paid media campaign.
- Business Strategy: Set and delivered KPIs and developed the NorthStar process for tracking and measuring results.
- Senior Director, Digital Experience and Engagement
- Inhance Digital, Los Angeles, CA – Hybrid/Remote
- 2019-2023
- Business Strategy: Led strategy workshops, created functional briefs, and defined business goals based on reportable metrics for the agency’s largest accounts and actively involved with business development and RFP pitches.
- Design Thinking: Senior Lead for an online metaverse events platform supporting live virtual B2B events. Flawless execution of leading-edge marketing and communications programs across top accounts.
- Client Collaboration: Delivering new services and extending contracts including managed production ownership for $3.2M in contracts
- Clients: T-Mobile, Booz Allen Hamilton, Deloitte Digital, AstraZeneca, Genentech, Amgen, Florida Power & Light, Whirlpool, Cummins
- Senior Creative Director, Live Events
- Publicis Experiences (PXP), Seattle, WA
- 2018
- Tech Innovations: Designed a live stage keynote experience for 18k live and 250k live streams online with a dynamic kinetic light sculpture and virtual stages.
- Creative Leadership: Managed and motivated creative production and technical teams, ensuring deliverables met scope and budget. Duties include executive presentations, creative concepts, deriving event branding, scriptwriting, creative direction for live event design, vendor management, and live show program development.
- Client: Microsoft
- Senior Director, Digital Engagement and Experience
- George P. Johnson, Torrance, CA / San Francisco, CA
- 2014-2017
- Client Collaboration: Developed comprehensive strategies aligning with client objectives and leveraged market trends. Provided leadership for Cisco Pavilion XP at the Rio Olympics and Cisco Live
- Tech Innovations: Designed rich digital landscapes for events, creating new revenue streams and extending event footprints. Reinvented the event reporting model for this international XM agency.
- Creative Leadership: Managed interdisciplinary teams and external vendors, achieving significant cost savings. Responsible for managing RFIs/RFPs for partner agencies. Typically, managing 4-8 companies, outside agencies, and internal teams.
- Clients: Cisco, Rodan + Fields, NetSuite, Workday
- Senior Creative Executive
- Inhance Digital, Los Angeles, CA
- 2011-2014
- Business Strategy: Developed strategies focused on impactful outcomes and KPIs, leading to significant revenue growth for this small bustling digital production agency.
- Tech Innovation: Ushered digital transformation using next-gen technology to address complex business challenges for Fortune 500 companies.
- Client Collaborations: Secured multi-year contracts and managed major accounts through expert coordination with internal teams. The Interactive Division went from $5.4M to $24.9M/yr. in gross revenue during my tenure. Manage 3-6 interdisciplinary internal teams across multiple major accounts.
- Clients: Amgen, Boeing, Pratt & Whitney, Raytheon, Biogen Idec, Intel, Toshiba, GE Healthcare, Facebook, PAC-12
- Creative Director, Live & Televised Events
- House of Moves, Los Angeles, CA
- 2010-2011
- Tech Innovation: Co-lead for design and deployment of massive launch in conjunction with Stan Lee Entertainment (SLE) to launch a large new superhero franchise, 'The Guardian Project', for the NHL.
- Creative Leadership: Design and produce key content for television, commercial, live arena events, web & social media. #4 on Google and #1 on Twitter for the launch.
- Clients: Stan Lee Entertainment, National Hockey League (NHL)
- Senior Designer & Art Director
- Various Commercial Production Companies, Los Angeles, CA
- 2008-2010
- Production Companies: Psyop, State of Tomorrow, Zoic, Blur Studios
- Brands: NBC, Renault, Wells Fargo, NBA 2K10, Access Hollywood
- Creative Lead
- Treyarch | Activision Blizzard, Santa Monica, CA
- 2004-2008
- Tech Innovation: Advanced face rig development for in game cinematic and cutscenes. Co-developed 3D UI for major game title.
- Creative Leadership: Cinematic Lead for Ultimate Spider-man and James Bond; Quantum of Solace. UI Lead for Spider-man 3 videogame
About the Author
David is a U.S.-based creative marketing executive that defines and delivers DM & XM experiences that capture the moment, breathes life into the brand, connects people, and bridges technology, data, and behavioral economics to go well beyond "If you build it, they will come." He has created live brand experiences for Microsoft, Cisco, T-Mobile, Whirlpool, and the NHL.