Willow Care Consulting, a respected senior living advisory firm in the Pacific Northwest, needed a stronger online presence to generate more leads and boost its presence with a scaled effort. They compete against large national agencies that can afford to advertise pushing local agencies like theirs to the bottom of the search page. Recognizing the crucial role of digital visibility in the competitive senior care market, we embarked on a digital transformation.
They provide expert guidance to families navigating the complexities of senior living options, including memory care, assisted living, and hospice care. With years of experience in the Oregon market, they possess a deep understanding of the local landscape, all the different senior care options and a commitment to personalized service.
They faced several key challenges. Their website wasn’t converting visitors into qualified leads, and their limited organic reach hindered visibility to potential clients searching for senior living solutions.
Understanding people exploring senior care have lots of questions and they’re looking for reliable sources. The solution was a multi-faceted digital marketing strategy focused on a targeted content strategy emphasizing high-quality, SEO-optimized articles addressing common senior living concerns and FAQs understanding the target site visitor is looking for answers from a reliable source. These articles were co-written with them, ensuring both accuracy and search engine optimization. Long-format video presentations were repurposed into short, engaging video clips for distribution across the web and social media. The website underwent a complete redesign, incorporating a modern, user-friendly interface, intuitive navigation, and easy-to-use lead generation forms. Critically, the new mobile-first website was designed to meet WCAG ADA compliance standards, ensuring accessibility for all users.
Social media profiles were established and optimized, implementing platform-specific SEO strategies to maximize visibility and engagement. Finally, guidance was provided to ensure consistent and compelling messaging across all online platforms, emphasizing Willow Care Consulting’s experience, local expertise, and thought leadership in the senior living space.
The outcome. The results speak for themselves.
> Overall website traffic increased by 12%, with organic search traffic seeing a remarkable 20% jump
> The website’s bounce rate decreased by 18%, indicating improved user engagement and navigation.
> Average session duration increased by an impressive 88%, showing that visitors were spending more time on the site and consuming the content.
> Most importantly, the redesigned website and optimized lead generation forms resulted in a significant increase in qualified leads.
This project highlights the power of a comprehensive digital marketing approach for businesses in the senior care industry. By focusing on content, SEO, user experience, and accessibility, Willow Care Consulting significantly enhanced its online presence, attracted more potential clients, and established itself as a trusted resource in the senior living community. Through strategic planning, creative execution, and a commitment to quality, they are now well-positioned to connect with more families seeking guidance in navigating the complexities of senior living. The measurable results achieved demonstrate the value of investing in a robust digital marketing strategy to achieve business objectives and drive growth.
