The Cisco Global Sales Experience (GSX) event is a premier annual gathering hosted by Cisco, catering to a diverse audience of Cisco employees, executives, customers, and partners from around the world. Attendees at GSX can expect an immersive experience filled with keynote speeches from Cisco’s top leadership, breakout sessions, hands-on product demonstrations, and networking opportunities. The event serves as a platform to unveil Cisco’s latest strategies, innovative products, and industry insights, fostering collaboration, knowledge sharing, and inspiration, ensuring that attendees stay at the forefront of technological innovation while strengthening relationships within the global Cisco ecosystem.
The event is usually spread across a few properties throughout the Las Vegas Strip; Mandalay Bay, and MGM being main venues and others supporting breakouts, and special events. The culmination of this event is some sort of special event and it is usually pretty impressive. This year was special because we employed smart LED lanyards. When in defined areas we could control them via Bluetooth, only appropriate for a tech event. What made it interesting is we assigned lanyards to certain segments of the audience.
By keeping track of the lanyards we were able to provide some pretty special ‘surprise and delight’ moments along the way. There were a few moments when the entire group got together; they event opening keynote, closing keynote and this concert. Yes, concert. Bruno Mars played after two opening acts.
The stadium takeover was designed to trigger every device in the stadium at the same time. To give you an idea of connected moment we designed here is an inventory of the effected devices; 625 in-house screen throughout T-Mobile Arena, the ribbon repeaters that wrap around the mezzanine and balcony levels, the stage lights, 18,900 connected LED lanyards, 18,000+ attendees phones.
To pull this moment off we needed to coordinate across six teams (*different team locations, and tech to enable the takeover). For the walk-on and walk off moments we coordinated complete takeovers and during the acts we have complimentary moments to stay in sync with stage and lighting cues.
As you can imagine, the performance was fantastic, and the overall effect was a grand slam.
