what to include in a proper marketing brief

Featured Article:
The Art and Science of an Experiential Brief

Why do a brief, anyway? Not everybody has time. Some people don’t see the value. Crafting a compelling…

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//Full Archive of Case Studies

  • Custom Digital Activations for the Commercial Defense Industry

    This season we designed and developed three custom digital activations at fall trade shows. Their products are extraordinarily sophisticated, their audiences remarkably diverse, and the challenge—counterintuitively—isn’t the technology. It’s the content. Having…

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  • Being bold for Cisco GSX

    The agency hired me to be the senior digital experience lead for the Cisco Global Sales Experience (GSX) which brings just almost 19,000 people from around the world to Las Vegas in…

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  • Providing Digital Growth & Extending Reach

    Willow Care Consulting, a respected senior living advisory firm in the Pacific Northwest, needed a stronger online presence to generate more leads and boost its presence with a scaled effort. They compete…

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  • Interactivity for Pharma, Healthcare, and Lifesciences

    Having spent years as a creative executive for a small but bustling digital production agency I worked with clients and their agencies of record to design, produce, and deploy solutions for both…

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  • Building Virtual Worlds during COVID

    To give you some background, I built and managed the team that created a super immersive live online experience that extended the Rodan + Fields (R+F) onsite Las Vegas event by giving…

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  • Providing a stadium takeover for Bruno Mars

    The Cisco Global Sales Experience (GSX) event is a premier annual gathering hosted by Cisco, catering to a diverse audience of Cisco employees, executives, customers, and partners from around the world. Attendees…

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  • Adding immersive learning to the scientific space

    While the pharmaceutical space is steeped in innovation we were challenged with creating a virtual reality application that covered a lot of material in a little time. We developed a highly immersive…

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  • Much awaited off-the-line event for Faraday

    I had the opportunity to tell the FF 91 2.0 line-off story. An off-the-line chapter for any new car is a big one. This is when design, engineering, safety and all the…

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  • Storytelling for Pharma and Healthcare

    Over the years, I have had the opportunity to collaborate with some leading market leaders across, pharmaceutical, healthcare, life sciences, and medical device companies to craft digital solutions for a variety of…

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  • Bringing the GUUD Brand to life

    GUUD’s brand mission is to make it easy and attractive to find sustainable alternatives to everyday retail home and on-the-go items. Over the past few years this market has started to fill…

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  • Cisco at the Summer Olympics

    I played the part as Senior Director of Digital Experience and Engagement on this VIP experience while at the world -class experiential agency, George P. Johnson. Overlooking the beautiful Sugarloaf Mountain on…

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  • Sprinting for Magic Leap.

    Our challenge was to create a working prototype based on some storyboards that implied certain functionality and a scratch demo that needed to be completely rewritten. The intended app would allow a…

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  • Launching the Guardian Project

    I will probably say this more than once, “yes, this really happened.” The Guardian Project, a promotional campaign merging superheroes with hockey. Stan Lee and co-creator Neal Adams designed 30 unique characters,…

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  • Keeping kids in the center with CoParenter.

    Coparenting is when parents who have separated or divorced continue to work together to raise their child or children. This may require a lot of communication, teamwork, and problem solving, but is…

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